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 Key Results Student-Centric Icons: I turned the speech bubbles into colour-coded icons for each faculty, ensuring instant clarity on Instagram and across campus signage. High-Impact Typography: I paired a credible, confident serif font (GT Alpina) for headlines with a clean, readable sans-serif (Sofia Pro) for body text - making the brand feel serious about news but modern in its design. The Physical Experience: I translated the brand to the real world with the \"Story Stop Initiative,\" a pop-up listening booth that actively invites students to share their ideas, making the brand a true co-creator on campus.
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The core logo is two simple, overlapping speech bubbles, immediately telling you this is a place for dialogue. I chose a bold, energetic colour palette of deep purple and bright yellow, supported by secondary colours (like coral and green) that let them colour-code their content by topic. This made it fast and easy for students to find the stories they cared about.
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The core logo is two simple, overlapping speech bubbles, immediately telling you this is a place for dialogue. I chose a bold, energetic colour palette of deep purple and bright yellow, supported by secondary colours (like coral and green) that let them colour-code their content by topic. This made it fast and easy for students to find the stories they cared about.
\nKey Results\nStudent-Centric Icons: I turned the speech bubbles into colour-coded icons for each faculty, ensuring instant clarity on Instagram and across campus signage.\nHigh-Impact Typography: I paired a credible, confident serif font (GT Alpina) for headlines with a clean, readable sans-serif (Sofia Pro) for body text - making the brand feel serious about news but modern in its design.\nThe Physical Experience: I translated the brand to the real world with the \"Story Stop Initiative,\" a pop-up listening booth that actively invites students to share their ideas, making the brand a true co-creator on campus.
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